RESEARCH: WHAT SETS A FILM APART

I watched a video on the FDA website, in which Kezia Williams, the Head of Theatrical Distribution for Entertainment One UK, discussing how the distributor picks out the film's unique selling points or hooks. 

Kezia Williams explains that distributors can start picking out the unique themes, hooks and selling points from any moment in the film campaign. She says that distributors can start by looking at the script and picking out key engaging or emotional moments of the film that they think will grab the audiences attention. Furthermore, she says that distributors can also start picking key moments out when the filming begins to at the end of the film production, because then the distributors can visualise the key moments they want to use for the films campaign. 

In this video, Chris Besseling, the Director of Marketing for Pathe UK, discusses how he looks to find the key selling points or hooks as early as possible and how the selling point will be different for blockbuster films and non-blockbuster films.