In the film industry, merchandise for films has increasingly grown and is a key tool in engaging audiences. I added an extra page on my film website for merchandise, which gave it a more professional look, because we decided that we would design and sell various products. I researched about different film merchandise to understand what products would be successful when selling them to our target audience. I discovered that the most commonly sold merchandise upon a films release are hoodies. Ross was in charge of designing the various products and he created a unique hoodie design which incorporated the blood drip film title and the Axe man.
Moreover, I discovered that phone cases were a commonly sold item, specifically phone cases that had designs on white and black backgrounds, so we decided to create two designs. The first design just had the blood drip film title, which we gave the buyers an option of having it on a white or black background. The second design included both the film title and the axe man, however we decided on sell this phone case with a white background because we wanted to add a special limited edition element to our products. This engages in audiences as the product is a short stocked, must buy product, which will make them feel unique and special once bought.
However to make our merchandise unique, we decided to sell branded playing cards. This is because the playing cards a key element of our film, as the Serial Killer uses it to trade mark their kills. This product links to my film poster, because I have placed blooded playing cards in the shards of broken glass. Additionally, the cards link to my film website because in the background of some of my pages I have silent video footage of the detective finding the playing cards.
Due to the global pandemic, everyone has been wearing a variety of different face masks and we decided to design branded face masks. These masks have our blood drip film title across the front so that we can further promote our film and with every mask bought, the buyer gets a free bottle of hand sanitizer. not only does this show use trying to help our target audience but it encourages them to buy a mask and stay safe.
Excellent creativity. Your research into other film websites, such as 'Bait' with its posters for purchase and 'Sorry We Missed You' with its paintings by Aidan Doyle, amongst others, has shown you how to increase the revenue stream for your film. You have devised products that would appeal to tour target audience of younger viewers, such as the phone case and hoodies, and topical items such as the face mask, but the ingenious item is the pack of cards, which is a key element in your film narrative and which will certainly increase the film's publicity. Well done!
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